3 min read Identifying an emotional voice as a marketing strategy is a powerful tool in advertising, and businesses can use them to create a lasting connection with their audience. Emotional advertising is the practice of using emotions to create a connection with an...
2 min read Do you have a business and wonder why social media advertising is still a good idea? There are so many different platforms to choose from that it can be challenging to decide where to begin. The answer is simple: social media advertising. By taking...
2 min read "Knock Knock?" "Who's there? "The autumnal equinox is here. September 22nd marks the first day of fall in the Northern Hemisphere, spring if you are in the Southern Hemisphere. The equinox occurs at the exact moment no matter where you may be in the...
3 min ReadThe start of summer is nearly a month away; Americans begin unofficially summering Memorial weekend. For most of us, extended evenings, BBQs, the aromatics of the ocean's saltwater, and vacation plans come to mind. Anything outside the mainstream "bubble” is...
Bounce. Just the word alone makes you think of happy summer days on a trampoline. The word sticky, on the other hand, usually makes you feel yucky. But in the world of websites, bounce is a bad thing while sticky can be very good. The bounce...
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