3 min read Identifying an emotional voice as a marketing strategy is a powerful tool in advertising, and businesses can use them to create a lasting connection with their audience. Emotional advertising is the practice of using emotions to create a connection with an...
2 min read In today's digital age, the ability to make data-driven decisions has become increasingly crucial for businesses to remain competitive. This is especially true regarding hiring, where utilizing third-party data can provide invaluable assistance in making...
2 min read Do you have a business and wonder why social media advertising is still a good idea? There are so many different platforms to choose from that it can be challenging to decide where to begin. The answer is simple: social media advertising. By taking...
2 min read Rethink JanuaryHappy New Year! The January sale is typically considered the slowest month of the year. The sales season kicks off at the end of November and wraps up in December, with December being the busiest shopping period of the year, or as marketers...
2 min read "Knock Knock?" "Who's there? "The autumnal equinox is here. September 22nd marks the first day of fall in the Northern Hemisphere, spring if you are in the Southern Hemisphere. The equinox occurs at the exact moment no matter where you may be in the...
5 min read With OTT (Over the Top) video becoming one of the fastest ways consumers are digesting media, it is no wonder why companies are allocating big dollars to their OTT marketing strategy. With no signs of decreasing appetite, OTT (streaming platforms and smart...
2 min readWhat is the future of word-of-mouth? Today, social media, the digital counterpart of word-of-mouth, is replacing it as the most significant force in product and service acquisition and engagement. The majority of customers are influenced by recommendations...
3 min read With a shift in the privacy topography and consumer behavior changing, we can all agree or not that a great marketing campaign consists of planning, budgeting, timing, and resources, and I will add in pure luck. But are these enough? Not entirely,...
3 min ReadThe start of summer is nearly a month away; Americans begin unofficially summering Memorial weekend. For most of us, extended evenings, BBQs, the aromatics of the ocean's saltwater, and vacation plans come to mind. Anything outside the mainstream "bubble” is...
2 min read Have you ever tried to tell someone something, and they weren't listening? It's frustrating, right? It's happened to me before, and I've had friends tell me the same thing has happened to them. Sometimes it feels like no one really listens or hears what I'm...
3 min readAs you consider your target market, one of the essential demographics is millennial women, especially millennial moms. "Millennial Moms" who is this? We soon observe the day that honors the sacrifices moms (which started May 12th, 1907) make for their...
4 min read Ladies and Gentlemen, have you heard of Kim Kardashian (eye-roll)? I know you don’t want to admit it, but I present to you, branding. Well, shall I say, branding at its finest? Okay maybe you DON"T Keep Up with the Kardashians, but the Kim K reference is...
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